Travel and consumption recover over the 2023 Chinese New Year period

29-01-23

Shopping and travel trends during the 2023 Chinese New Year period signal a rebound in consumption and follows the lifting of COVID-19 restrictions from December. We look at the latest data from online retailers and travel platforms and discuss what the changes signify for China’s economy and society.

Travel and consumption in China have experienced a rebound in the first few months of January as people enjoy the first Chinese New Year (CNY) period without COVID-19 restrictions in three years.

Data from online marketplaces show a marked uptick in purchases of goods, services, and travel tickets over the previous year.

The recovery is a positive start to the Year of the Rabbit for the country, which has set its sights on economic recovery and growth in 2023.

Towards the end of 2022, China’s government made a complete and abrupt reversal of all COVID-prevention measures that have been in effect since 2020. By January 8, 2023, all travel restrictions are to be lifted enabling international tourism, family reunification, and business travel. While great news for most businesses, it may take some time for things to return to normal.