Digital transformation of tourism project presented at Fitur2023

20-01-23

• Wanderlust Global Life is positioned as one of the most successful cases presented at Fitur'2023

According to the Marrakech Call for Action on the digitisation of SMEs published on the occasion of the 117th session of the UNWTO Executive Council, "[...] investments in digitisation and their cross-sectoral impact have a multiplier potential not only to strengthen major global and regional strategic projects, but also to stimulate the recovery of tourism and safeguard employment by supporting the survival of SMEs [...]". 

At Global Journey Consulting we believe these words are true and, in fact, we have been working for a couple of years on the digitisation of the travel and tourism industry. To this end, we have created Wanderlust Global Life (www.wanderlust-global.com), a company focused on helping local, national and regional governments to find the best technological solutions to digitise the travel and tourism industry. 

The main objective is to make technology accessible and affordable for all players in the sector, while generating sustainable business models and driving positive impacts at the local level. We bring together the most appropriate tools depending on the destination and develop a strategic plan to implement a digital ecosystem that simplifies and unifies the travel and tourism industry. 

All of this, taking into account the needs, challenges and objectives of the different stakeholders in each destination and we adapt to them. The partners are leaders in their respective fields and help combine their solutions to create a reliable and efficient environment where everyone can find their place.

From travel experiences and cultural identity products to multimedia entertainment and digital skills training, the ecosystem embraces change and tradition by merging the physical and virtual worlds. It is a universe for travellers, suppliers, professionals and institutions. A place where the full potential of the user, institution or company can be realised, regardless of role, resources or background. A simple place with great value for everyone.

For more information: https://www.wanderlust-global.com/