Consumer trends that will shape travel in 2024

20-12-23

Many web surfers have recently complained that ChatGPT has become lazy. However, a year after its launch, OpenAI's generative artificial intelligence has taken off in astonishing fashion. Within two months of its launch, ChatGPT gained 100 million users, making it one of the most popular and fastest-growing consumer applications in history. Moreover, experts predict that this technology will become increasingly integrated into our daily lives.

Travel professionals are already considering how generative AI could improve the customer experience. Forty-two percent of respondents suggested integrating it into travel or shopping planning. However, it is essential to understand the implications of generative AI and set clear standards for responsible implementation in organizations. The potential impact of this technology cannot be ignored. However, governance remains a gray area that requires attention.