Celebration of World Cocoa Day and the World Cocoa Destination Tourism Networks initiative

13-12-23

Today, December 13, marks World Cocoa Day, a global event that pays tribute to one of the world's most iconic and culturally rich products. This day, proposed by the International Cocoa Producers Organization (ICCO) and the French Academy of Master Chocolatiers and Confectioners, is celebrated annually to highlight the importance of cocoa, known for its nutritional and antioxidant properties, and its relevant role in the world economy.

Tourism and Society Think Tank: leading a new initiative

In an interesting convergence of gastronomy and tourism, the Tourism and Society Think Tank (TSTT), known for its focus on various areas of tourism and society, is currently working on the creation of a World Cocoa Destination Tourism Networks. 

This project aims to connect cocoa and chocolate lovers with the places where this precious fruit is grown and processed, thus promoting sustainable and culturally enriching tourism.

Tourism and trade expert Amora Carbajal at the head of the initiative

Led by Peruvian tourism and trade expert Amora Carbajal, this network seeks to highlight the importance of cocoa in different cultures and economies. Ms. Carbajal, with her extensive experience and knowledge in the field, is a wise choice to lead this effort. Under her leadership, the network is expected to promote not only cocoa knowledge, but also sustainable practices and respect for the traditions of cocoa farmers worldwide.

Impact and Potential of the Network

The creation of this World Cocoa Destination Tourism Networks represents a unique opportunity to explore the cultural and economic richness of cocoa. Through this network, cocoa producing destinations will be able to share their practices, stories and products, creating an authentic and educational tourism experience. In addition, this initiative aligns tourism with sustainable development goals, highlighting the importance of cocoa in local and global economies.

The celebration of World Cocoa Day and the creation of theWorld Cocoa Destination Tourism Networks underscore the importance of cocoa in our society. With the leadership of Amora Carbajal and the support of the TSTT, this initiative promises to open new avenues for sustainable tourism and cocoa appreciation globally. As the world comes together to celebrate cocoa, this network invites everyone to explore and enjoy the cultural and economic richness that this fruit offers.