Experiential Travel on the Rise Compared to Conventional Tourism, New Report Shows
21-08-23
Recent data provided by Mabrian has revealed a notable ten percentage point rise in experiential activities of travellers, including Wellness, Active and Lifestyle, Nature and Food and Cuisine, over the past four years, surpassing traditional ones – Arts and Culture, Sunbathing, Family, Shopping and Nightlife.
According to the same source, as of June 2023, the proportion of experiential motivations has nearly reached a balanced 50/50 distribution which is a remarkable change from June 2019 when only Arts & Culture and Sunbathing accounted for 41 per cent of travel motivations, SchengenVisaInfo.com reports.
In this regard, Chief Marketing and Communication Officer at Mabrian Carlos Cendra pointed out that the dynamics of travel are in a continuous state of transformation.
According to her, there is a shift towards seeking disconnection and immersing in experiences that prioritise a profound connection with both our surroundings and our inner selves.