CIFFT Launches 'From Idea to Reality' Rubric for Tourism Campaigns Success Stories

27-08-23

The International Tourism Film Festivals Committee (CIFFT) has launched a new rubric entitled “From Idea to Reality – Successful Tourism Campaigns”. Through this initiative, people can explore the creative process behind remarkable tourism campaigns, including their goals, strategies, challenges, and results. Comprising a collection of 10 case studies, this rubric offers a unique opportunity to delve into the realm of successful tourism promotion.

The case studies feature videos from different countries that highlight different tourism destinations, products, and services. These videos come from Austria, Croatia, Greece, Japan, Portugal, Slovenia, and Spain and showcase the unique cultural richness, natural beauty, and exceptional experiences each location has to offer. By examining the strategies employed in each campaign, industry stakeholders can gain valuable insights into effective promotion techniques.

CIFFT's "From Idea to Reality - Successful Tourism Campaigns" rubric is more than just a collection of case studies, it is a tool that empowers tourism professionals, marketers, and filmmakers with the knowledge and inspiration they need to craft effective campaigns and elevate the industry to new heights.

With two engaging case studies released every week, this captivating series commenced on July 24th and will continue until August 25th. 

All case studies are readily accessible to the public on the CIFFT official website: www.cifft.com