Growing demand for luxury tourism puts Latin America's potential to the test

15-08-23

The recovery of luxury tourism has been diametrically opposed to that of traditional tourism in the world and also in the region. While the latter is only this year on the way to making up for what was lost during the pandemic, according to the World Tourism Organisation (UNWTO), the former has already recovered and even continued to grow.

This is the diagnosis shared by the executive president of the Brazilian Association of Tour Operators (Braztoa), Fabiano Camargo.

The association's top representative analysed the behaviour of post-pandemic luxury tourism and projected double-digit growth for the sub-sector this year, supported by increased business travel and the search for distinctive experiences which, in any case, would not be without challenges on the supply side.