World Tourism Day 2023: "Invest in people, planet and prosperity" 

13-08-23

The global disruption that COVID-19 brought to the tourism sector provides an opportunity to redefine and recalibrate the direction and discourse adopted in tourism investments in order to better support the successful implementation of the 2030 Agenda and the Sustainable Development Goals. UNWTO has therefore identified investment as one of its key priorities for tourism recovery and future growth and development.

UNWTO stresses that more and better targeted investments, both traditional and non-traditional, for people, planet and prosperity are needed for tourism to realise its enormous potential to provide opportunities for people, build resilience, accelerate climate action and greater sustainability for the planet, and bring inclusive prosperity around the pillars of innovation and entrepreneurship.