The International University of La Rioja presents the event "Keys to success for the marketing of the wine tourism offer" (04 October online) 

30-09-22

The event will feature prominent professionals from the sector, including the professors of the Master's Degree in Wine Tourism at UNIR: Chelo Miñana, director of wine tourism at Bodegas Masaveu; Zaida Semprún, head of wine tourism at Familia Fernández Rivera; and also the lecturer Iván Pérez, who is director of Marketing and Communication at Artevino Family Wineries.

Spain has 35 wine routes that receive around three million visitors each year, of which only 26% are international. With more than 1,900 companies linked to wine tourism, the economic impact is 240 million euros. This is a market with clear growth potential. And in this environment, it is essential to promote training and knowledge.

But competition is fierce and only those capable of creating and executing a strategy that is coherent with their own brand, with the territory in which they are located and with the client they are targeting will be successful in this long-distance race.

This is an excellent opportunity to learn how to strengthen and update your knowledge of this activity and to find out first-hand what the leaders in the sector are doing.

What kind of questions will you be able to solve?

• You will be able to answer priority questions such as: Where does my brand stand?

• Where does my brand stand? How do customers rate it?

• What are its attributes compared to other brands in its environment?

• What does the territorial ecosystem bring me?

• What type of customer do I have? Do I want to broaden my target audience?

• Am I interested in international wine tourists?

And after knowing what we are and having a clear idea of what we want to become, it provides the tools to decide how to carry it out:

• How do I have to change my products according to the type of customer I want?

• How to build new alliances?

• How to negotiate with offline and online intermediaries or marketers?

• How to position myself on the internet?

• How to create memorable experiences for my visitors to recommend me?

It will be a unique opportunity to share with the faculty of the Master in Wine Tourism the most avant-garde practices and the latest trends in wine tourism marketing.

UNIR's Master in Wine Tourism offers the formulas and strategies to successfully market wine tourism, a sector with a high growth potential. Learn from professionals in the sector how to boost your knowledge of this activity. If you want to know the answers to all these questions from our experts, you must register at the following link.

Start time by country

18:00 Spain time (mainland Spain)

11:00 Colombia time

11:00 Ecuador time

11:00 Mexico City time

11:00 Peru time

10:00 Central American time