Beverly Nicholson-Doty, marketing expert, calls for creative approach to tourism

28-09-22

A seasoned marketing and hospitality industry professional believes this year's World Tourism Day theme, "Rethink Tourism", is a wake-up call for the private sector to focus on "unbridled dynamism and creativity" to ensure a strong and sustainable future for tourism.

"We have a unique opportunity to use our skills to ensure that rebuilding and reimagining the tourism sector after the devastation of COVID-19 puts people, their communities and their environment first," said Beverly Nicholson-Doty, CEO of Figment Design, a leading Miami-based marketing and advertising agency.