Digital advertising spend in the travel sector grows 36% by 2022

21-09-22

The Travel & Tourism sector was one of the hardest hit by the Covid-19 pandemic as confinements, travel restrictions and the disappearance of international tourism brought activity to a virtual standstill.

With the end of the restrictions, this sector has been recovering its normal activity and this has been noticed in the investment in digital advertising. According to the Zenith report, this year, 2022, investment in digital advertising will reach 16.4 billion dollars, a 36% increase.

In 2021, growth stood at 24%. This figure corresponds to the investment in digital advertising by airlines and tourist accommodation in 13 global markets: Australia, Canada, China, France, Germany, India, Italy, Poland, Russia, Spain, Switzerland, the United Kingdom and the United States.