The new markets for European tourism are Latin American

17-10-22

The global travel industry is on the road to recovery in the second half of 2022, however, in some parts of the world major obstacles for outbound markets remain.

The relevance of high-value audiences such as China, one of the world's largest outbound markets, remaining closed, while the ongoing Russian-Ukrainian conflict has restricted the freedom of travel for Russian citizens, cannot be ignored. The good news is that, using travel data, there are new premium markets to access.

To make up for the shortfall in arrivals from these places, destinations need to conduct thorough tourism market research to identify alternative, but equally valuable, travel audiences.