Segittur presents Big Data potential report

Presentation of the report "Reflections on smart tourism. The potential of Big Data in destination management"

30-11-22

SEGITTUR and TURIUM have presented the report "Reflections on smart tourism. The potential of big data in destination management" with the aim of having a 360º vision more from the practical point of view of the sources or providers of data and destinations than from the theory.

The document is a collection of articles and interviews that analyse the present and future of tourism intelligence, investigating the possibilities for improving management through data applied to the tourism sector.

Javier Caballero, partner at McKinsey & Company with expertise in tourism; Ferrán García, director of data & analytics, CRM & marketing automation at Iberia; Inmaculada de Benito, director of Tourism, Culture and Sport at the CEOE; and Samir Kayali, president of Urbim, developers of digital twins, have collaborated in the report.

Also participating in the report are Jean Francois Cases, President of EONA-X and Vice President, Associate General Counsel Intangibles, Data Value, R&D at Amadeus; Rafael Fuente, Director of Tourism Intelligence at Costa del Sol; and Enrique Martínez, President of SEGITTUR.

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