The world's largest outbound market is still not travelling: how to adapt to this absence?

28-11-22

China's continued absence from the international tourism market, one of the last major obstacles to a full global travel recovery, has left many destinations facing a huge shortage of tourist arrivals. 

Although international travel to and from China has been restricted since the advent of COVID-19, domestic travel has been permitted for some time. However, continued closures of major population centres such as Shanghai and Chengdu in the wake of new coronavirus outbreaks have created a volatile domestic travel landscape. Recovery is rapid when restrictions are lifted, but changes are frequent and sudden, and each closure has a significant effect on demand.