The size of every social network in the world, compared in one wonderful graph

27-11-22

Social networks have become important tools in the daily lives of millions of people. In total, 4.65 billion people on the planet use them. That's 58.7% of the world's population, many of whom use them as their main source of information. And we're not just talking about Americans (although 84% use at least one), China now has over 1 billion users, even though it still has 415 million citizens without Internet access.

In 2022, the digital social universe looks more crowded than in previous years, with many new guests competing. While the huge size of the Meta platforms still dominates thanks to their global reach, there are a number of smaller networks fighting for market share.

The top 10 social networks and messaging platforms are: Facebook (2.9 billion), YouTube (2.3 billion), WhatsApp (2 billion), Messenger (1.3 billion), Instagram (1.2 billion), WeChat (1.2 billion), TikTok (732 million), Telegram (700 million), Douyin (600 million) and QQ (595 million).