Sustainable, ultra-personalised, experiential and authentic: this is what luxury will look like in 2023

16-12-22

Luxury is evolving. Sustainability, unique experiences, national quality, deluxe second-hand and, above all, ultra-personalisation are the order of the day. Ah, ostentation is no longer in fashion.

Luxury, like everything else in life, is no stranger to change and evolution. If the pandemic swept through the sector, disrupting it from top to bottom and accelerating trends that had been slow to take hold until then, today, the post-pandemic, is the time to establish the trends that are destined to stay and to say goodbye to passing fancies. From 'don't touch me' - such as storeless or contactless, exemplified by a consumer who flees traditional points of sale and crowds like the devil takes the hindmost - to upcycling - creative reuse of goods and materials to create new products of higher quality, greater ecological value and greater economic value - and the need to invent new sensations of exclusivity, new sensory experiences, which the online market will never be able to provide.