FITUR 2023 focuses on the future of sustainable tourism

01-12-22

In line with the important weight that sustainable development now represents in the tourism industry, the next edition of the International Tourism Trade Fair, FITUR 2023, will echo this reality throughout its multiple content, activities and initiatives, which will have as a common thread the promotion of strategies aimed at fostering tourism that respects the ecosystem, the environment, local culture, and its value in the social and economic context as a source of employment, wealth and well-being.

In this way, FITUR, organised by IFEMA MADRID and held from 18 to 23 January at the Exhibition Centre, will be highly representative of the strength of the world's tourism industry and its commitment to sustainable growth, in which innovation and digital transformation are also revealed as key differentiating factors and drivers of development. 

In this context of sustainability, IFEMA MADRID is actively involved in measuring the carbon footprint of FITUR 23 for the first time, in scopes 1 and 2, and formalising its commitment to reduce it at the next edition.    

In addition, FITUR, like the rest of IFEMA MADRID's events, has already been encouraging sustainable participation by companies and professionals, through action guides and recommendations to be followed, to reduce any negative effects that the fair may have and to promote positive uses, both in terms of awareness, waste reduction and mobility, which represents an opportunity to collaborate in the objectives of sustainable development.

With this same vocation, sustainable participation at FITUR has been highlighted in a special way, with the Sustainable Stand Awards, which since the 2020 edition and in collaboration with the Responsible Tourism Institute (ITR), aim to recognise the efforts of exhibitors to ensure that their presence at FITUR is aligned with the United Nations Sustainable Development Goals, selecting those participations that stand out for their care for the environmental, economic and social impact.