Justo Grau appointed Director of Business Development for Spain and Mexico

Justo Grau appointed Director of Business Development for Spain and Mexico at the TSTT

30-10-25

The Tourism and Society Think Tank (TSTT), a global platform for analysis, cooperation, and strategic development in tourism, has announced the appointment of Justo Grau as Director of Business Development for Spain and Mexico. His mandate is to strengthen the institution’s presence and promote new strategic alliances in both countries, while also supporting expansion initiatives in other international markets where the organization maintains active ties.

With a solid track record in communication, marketing, and tourism project management, Grau will bring his expertise to enhance TSTT’s positioning as a benchmark in innovation, sustainability, and tourism governance. His profile combines business acumen with a deep understanding of the tourism sector, making him a key addition to drive new cooperation and development programs among public, private, and academic stakeholders.

Throughout his career, Justo Grau has held various roles related to tourism communication and promotion. He worked as a communications consultant at DIT Global, where he was responsible for communication strategy, advertising, and marketing for several tourism-related projects in Spain. He also served as content lead for the website of the Generalitat Valenciana’s Department of Tourism, through the company MASMedios, contributing to the modernization of institutional digital promotion channels.

His professional background also includes experience in project leadership, institutional relations, and business development, enabling him to build strong bridges between public and private actors in the tourism arena. In recent years, he has collaborated with diverse organizations on the creation of integrated communication strategies focused on sustainability, digital transformation, and the appreciation of heritage as a tourism asset.

The Tourism and Society Think Tank emphasized that Grau’s appointment reflects the need to strengthen its representation across Ibero-American markets, with particular attention to Spain and Mexico—two countries that play a prominent role in international cooperation on tourism. In his new position, Grau will be responsible for driving business development projects, identifying investment opportunities, coordinating alliances with companies, destinations, and public bodies, and fostering TSTT’s participation in strategic sector events.

In addition, his remit will include supporting the Think Tank’s expansion into other countries in Europe and Latin America, in line with the organization’s growth in recent years as it consolidates its role as a forum for thought, analysis, and action on sustainable tourism management and innovation in public policy.

“This appointment reinforces our commitment to professional talent and to strengthening TSTT’s international relations,” said a spokesperson for the organization, underscoring the importance of profiles with a holistic vision of the sector and the ability to connect diverse stakeholders around projects with global impact.

For his part, Justo Grau expressed his satisfaction at joining a team with such a clear and transformative mission: “Tourism increasingly needs spaces for reflection and cooperation like the one promoted by the Tourism and Society Think Tank. In this new role, my goal is to help consolidate its institutional presence, foster dialogue among the various actors in the tourism ecosystem, and generate new development opportunities that benefit destinations, businesses, and communities.”

With this appointment, the Tourism and Society Think Tank reinforces its organizational structure at the international level, expanding its capacity to operate in key markets and strengthening its role as a relevant actor in shaping strategies for the tourism of the future.

In collaboration with:

This site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies.

Legal notice